Buy, Digitize & Grow Black-Owned Businesses
Black-owned businesses and marketers are better positioned to present unique value propositions to the Black community. Let’s embrace our digital edge to grow Black owned businesses. Let’s buy seasoned Black owned business, using OneUnited Bank’s small business loan resource powered by Lendistry, then digitize them for growth! Buy, Digitize & Grow!
We know our underserved needs, our underrepresentation, and how to authentically reach our communities. We understand that the Black community isn’t a monolith. We can speak to the array of niche cultures that make up Black America. Let’s grow seasoned Black businesses to better solve our needs with digital solutions.
We shop online, bank online, and use social platforms first. We’re leading digitally as consumers. It’s about time we took our place in the sun, leading businesses at the forefront of digital transformation. We are often known for being culturally rich. Let’s make the case for our innovation-rich status as business leaders.
We understand just who we are speaking to when we speak to Black netizens (Netizen: An active user of the internet, usually habitual or avid. Think a citizen of the internet!). We know we simply can’t communicate with Black America in a generic way. Long gone are the one-size-fits-all marketing strategies.
Black America represents opportunity. We lead the way on online shopping through socially conscious consumption and social shopping. Social shopping means we use our network to make decisions. The power of Black Twitter to sway our buying habits, to start boycotts of tone-def brands, and to spark movements like #BlackOutDay2020, is unrivaled. We even build our own unexpected spaces where we indulge in all things culture and commerce like @EmbracingBlackCulture.
OneUnited Bank purchased four seasoned Black owned banks, merged them into one bank, and launched a digital platform to become the largest Black owned bank in the country. We are evidence that “Buy, Digitize & Grow” works!
Not only have we improved our service delivery for customers, OneUnited took our promise to bring #FinancialLiteracy to our community to the next level. In the summer of 2021, we launched the OneTransaction Virtual Financial Conference, and in 2022, we launched the OneTransaction Podcast, turning the inconvenience of the pandemic into an opportunity to bring our community together to make financial literacy a core value in the Black community!
So, find a seasoned (2+ years of operating history) Black-owned business to buy that you can grow through digital innovation. Check out our small business loan resource powered by Lendistry. Then Buy, Digitize & Grow.