Grow Black Owned Business

Black-owned businesses and marketers are better positioned to present unique value propositions to the Black community. Let’s embrace our digital edge to grow Black owned businesses. Let’s buy seasoned Black owned business, using OneUnited Bank’s small business loan resource powered by Lendistry, then digitize them for growth! Buy, Digitize & Grow!

We know our underserved needs, our underrepresentation, and how to authentically reach our communities. We understand that the Black community isn’t a monolith. We can speak to the array of niche cultures that make up Black America. Let’s grow seasoned Black businesses to better solve our needs with digital solutions.

We Lead Digitally!

Who are the most tech savvy consumers? Who are the early adopters who then turn these adoptions into the hottest thing on the block? That would be Black folks!

We shop online, bank online, and use social platforms first. We’re leading digitally as consumers. It’s about time we took our place in the sun, leading businesses at the forefront of digital transformation. We are often known for being culturally rich. Let’s make the case for our innovation-rich status as business leaders.

Nielsen What Black Adults Buy Online Nov2020

Source:, 2020

We Know Us!

We understand just who we are speaking to when we speak to Black netizens (Netizen: An active user of the internet, usually habitual or avid. Think a citizen of the internet!). We know we simply can’t communicate with Black America in a generic way. Long gone are the one-size-fits-all marketing strategies.

We know our lingo and understand what drives us as consumers. We are driving social change, re-defining Black representation, and re-prioritizing our communities with our dollars.

Black America represents opportunity. We lead the way on online shopping through socially conscious consumption and social shopping. Social shopping means we use our network to make decisions. The power of Black Twitter to sway our buying habits, to start boycotts of tone-def brands, and to spark movements like #BlackOutDay2020, is unrivaled. We even build our own unexpected spaces where we indulge in all things culture and commerce like @EmbracingBlackCulture.

Black America’s projected buying power is expected to reach $1.8 trillion by 2024. Yes, our swag factor is off the charts and $1.8 trillion is no small number.

Case Study: OneUnited Bank

OneUnited Bank purchased four seasoned Black owned banks, merged them into one bank, and launched a digital platform to become the largest Black owned bank in the country. We are evidence that “Buy, Digitize & Grow” works!

In 2020, we grew 100% through our digital platform. To meet the needs of our larger customer base, we leveraged next generation technology. By implementing Contact Center AI with Google, and pairing it with Dialogflow, we now provide a personalized customer experience each time you call!

Not only have we improved our service delivery for customers, OneUnited took our promise to bring #FinancialLiteracy to our community to the next level. In the summer of 2021, we launched the OneTransaction Virtual Financial Conference, and in 2022, we launched the OneTransaction Podcast, turning the inconvenience of the pandemic into an opportunity to bring our community together to make financial literacy a core value in the Black community!

We are meeting the demand for more snackable, sharable, and convenient financial information where our community resides – online! #BankBlack

Next Steps

So, find a seasoned (2+ years of operating history) Black-owned business to buy that you can grow through digital innovation. Check out our small business loan resource powered by Lendistry. Then Buy, Digitize & Grow.

1 Qualifications apply. Minimum loan amount $50,000. Small businesses must have at least 2 years of operating history.
OneUnited Bank

OneUnited Bank, the nation’s largest Black-owned bank and FDIC insured, understands we have to focus on money and technology to close the racial wealth gap. With your support, by simply opening and actively using a OneUnited Bank account, we will continue to accomplish our mission!

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