Summary
As we move forward into 2025, we at OneUnited Bank want to take a moment to reflect on the incredible milestones we achieved in 2024—thanks to you, our customers and supporters.
Together, we’ve made great strides in advancing financial literacy, expanding access to our financial wellness solutions, and uplifting the communities we serve.
⭐️ Scroll to watch our recap video, featuring all our key takeaways from 2024! ⭐️
Customer-focused Innovations
- We continued to integrate our revolutionary AI-driven financial wellness solution, WiseOne™ Insights, further helping our customers with personalized tools to guide, inform, and protect their finances.
- Partnering with Google, we enhanced our technology platform to improve our customer’s digital experience and deliver timely, personalized financial insights. All making banking easier and more intuitive for you!
- Through our CashPlease program, we originated nearly 3,000 small-dollar financial emergency loans, helping low-to-moderate income customers avoid the high costs of payday loans.
- This year marked the introduction of our Financial Wellness Benefits Program, empowering employers to support their teams with rewards for savings, enhanced financial literacy, and a safety net for financial emergencies.
Continuing Our Impact
- We launched the Lift Up program in partnership with the Federal Home Loan Bank of Boston, offering up to $50,000 in down payment assistance to first-time homebuyers in Boston, Los Angeles, and Miami.
- As a certified Community Development Financial Institution (CDFI), we continued to prioritize affordable housing. Over 60% of our rental housing loans supported low-to-moderate income minority communities, sustaining $0 loan losses for over 12 years.
- Our mission-driven deposits grew by $80 million, allowing us to fund even more affordable loans.
- Advocating for generational wealth, we promoted financial literacy in schools and beyond, generating over 100 article features and 3 billion+ media impressions on financial education initiatives.
This year, we were proud to be named to Inc.’s 2024 Best in Business list for financial services, honoring companies that achieve significant, industry-defining accomplishments.
Additionally, we maintained stellar customer service ratings, including a 4.38 score on BBB and 4.5 on TrustPilot, a reflection of our commitment to putting you—our customers—first.
In 2025, we will continue leading the charge in financial wellness, unveiling new tools and initiatives designed to empower you and your families even further.
Stay tuned for an exciting year ahead!
