We are proud to introduce our new Doonie Visa Debit and ATM cards.
Yes, he’s adorable. He also represents the journey of the OneUnited Bank team to embrace an important tradition within the Black community – nicknaming our children.
Doonie is the name of the painting by the internationally acclaimed artist, Addonis Parker, and one of his nicknames as a child. Even though everyone on our team loves the painting and the name, we struggled with the decision to name the card “Doonie”. We reflected on the powerful names of our other cards – Mona, Amir and Lady Liberty – and began to search for a similar “powerful” name for our new card. We considered biblical names such as Isaiah, Zion and Elijah. We considered names that represent #BlackLivesMatter and the social justice movement, such as Malcolm and Justice. We even considered popular names such as Brandon, Malik and Jayden.
As the largest Black owned bank in the country, we recognize the importance of a name, for our community and our children. So we openly discussed our concern about using a nickname – an informal name for such a beautiful Black boy, which could be misinterpreted as a lack of respect.
We eventually decided to honor the name given by our artist and respect our tradition of nicknaming our children by embracing Doonie! Conventional? Maybe not. Authentic? Absolutely! And more importantly, lovable!
With your Doonie Visa Debit or ATM Card, you show the power of the $1.2 trillion of annual spending of the Black community and that #BlackMoneyMatters. You also show the love we have for our children, our Black boys. And best of all the Doonie Card gives you access to 25,000 surcharge-free ATMs across the country.
We hope you love Doonie as much as we do and invite you to share with us some nicknames in your family.
Get your Doonie Card today so that you can #BuyBlack every day!