Power to Pride: BuyBlack in Solidarity

Power to pride buy black in solidarity.

Before it was a parade, Pride was a fight for justice! Countless pieces of legislation have passed and are pending to revoke LGBTQ+ rights. Allies, let’s respond!


Let’s BuyBlack® at LGBTQ+ Black-owned businesses this Pride month!


The Current Challenge


The Human Rights Campaign reports, “So far this year, we’ve seen more than 400 anti-LGBTQ+ bills introduced in states across the country”, a disturbing wave of efforts to strip the community of various, basic rights.


In the past 5 years, “Over 100 anti-LGBTQ+ laws passed – half of them this year” as per FiveThirtyEight.


Many companies have backtracked on their Pride campaigns and commitments to support the LGBTQ+ community after intimidation from anti-woke advocates this year.


Additionally, corporations historically known to fund Pride initiatives that fuel LGBTQ+ employment and income during the critical month of June have withdrawn their financial support, focusing elsewhere.


LGBTQ+ culture, especially Black queer culture, has reached peak exposure in today’s music trends, on social media timelines, and across cultural references. This avid reception, however, often dismisses history, overlooks current threats, and tokenizes the community.


The Origin and Legacy of Pride


Pride is celebrated in June as a form of celebration, recognizing its origins in the 1969 Stonewall riots. Marsha P. Johnson, Miss Major Griffin-Gracy, and the Black trans community led these protests, sparking the contemporary LGBTQ+ rights movement.


The legacy of Bayard Rustin teaches us that at the center of LGBTQ+ activism lies economic justice! Helping spearhead the March on Washington for Jobs and Freedom more than 50 years ago, Bayard led the conversation on full societal integration through economic inclusion.


The list goes on and on; Lucy Hicks Anderson’s pioneering for marriage equality, Pauli Murray building legal foundations for the civil rights and women’s rights movements, and Khan-Cullers, Opal Tometi, and Alicia Garza founding the Black Lives Matter Movement.


Several American freedoms exist because of Black LGBTQ+ activists. The same community that has fought for our rights is now under attack and requires our support!


Your Dollar in Action


Calling on allies to BuyBlack and counter injustice with our dollars! We can make sure LGBTQ+ Black-owned businesses are supported this Pride month.







Donate to help extend the fight for right!


  • For The Gworls – A Black trans-led collective that raises funds to directly support the community in the U.S. and around the world.
  • National Black Justice Coalition – A civil rights group committed to the empowerment of Black LGBTQ and same-gender loving (SGL) individuals.
  • My Sistah’s House – While the organization focuses mainly on providing safe, reliable housing and resources for LGBTQ+ people, they also help with bail assistance, license reinstatement, resume coaching, and more.
  • For additional organizations supporting the intersections of Blackness and queerness, check out The Center’s list of organizations.

Dr. Martin Luther King’s words of wisdom, “Injustice anywhere is a threat to justice everywhere”, remind us that our fights for rights are intertwined. Just as other rights can be revoked, so can ours. Let’s show solidarity with the Black LGBTQ+ community and BuyBlack!


Power to Pride!

Elevate your finances with insights, because we all need answers. Sign up today!

Discover the OneUnited Difference.

Already have an account? Log in

Recent Articles

A woman pouring tea into a cup on a table.
Financial Wellness

The Real Tea on Income

Focusing on our strengths over our weaknesses is a better way to build our financial might. Let’s focus on our talents to help increase our income! We know the story – financial inequality is pervasive. Cutting out the morning cup of coffee each day will do little to change our financial state. However, we can flip our perspective towards boosting what we make each month and using the extra income to build personal wealth.

A pregnant woman sitting cross legged with her hands on her stomach.
Financial Literacy

10 Money Moves When You’re Expecting

Congratulations on your next chapter and new addition to the family! As you prepare for the arrival of your little one, it’s essential to ensure your financial house is in order. Improving your money management skills and making smart money moves is more important than ever.

OneUnited Bank OneLove™ Card
Digital Banking

One Love, One Community: The Heartbeat of Our Financial Empowerment Journey

As we stand at the forefront of a new era, it’s essential to reflect on the paths we’ve traveled and the bridges we’ve built. At OneUnited Bank, our journey has always been more than just banking; it’s been about fostering a sense of unity, love, and empowerment within our community. This Black History Month, we’re proud to introduce the OneLove™ Card, a symbol of our unwavering commitment to these values and our dedication to financial empowerment.

It takes 5-minutes to start elevating your finances

See exactly where you’re spending money, how you’re achieving and how you can improve.