#BuyBlack and Give Back. How to Buy Black!

A family is looking at a laptop with the text buy and give black back.

In 2021, we continue to protest for social justice and support #BlackLivesMatter. We need to continue to support Black owned businesses too. So #BuyBlack and give back today!


Thanks to #BlackOutDay2020 and the rise of the social justice movement, some Black owned businesses saw a huge rise in sales and traffic in 2020. We need to do it again in 2021!


Here’s 9 ways to support Black-owned businesses in 2021:

  1. Participate in #BlackOutDay2021! Yes, we’re doing it again! On Wednesday, July 7, 2021, we are asking everyone to only buy Black!
  2. Find Black owned businesses in your community with Google. Now with Google’s Black Owned Identification feature, Black owned businesses can have a brown or black heart icon next to them when searching on Google.
  3. Check out We Buy Black, the largest online marketplace for Black-owned businesses that supports the #BuyBlack Movement. You can shop and learn how you can support Black-owned businesses. You can also advertise your business and reach over 1 million shoppers.
  4. Download the Official Black Wall Street app and find thousands of Black-owned businesses at your fingertips. OBWS is the largest app and digital platform connecting consumers to Black-owned businesses with over 1 million consumers shopping and spreading awareness. With the app, you can find Black-owned businesses located in your neighborhood.
  5. When the #BankBlack Movement was sparked in 2016, Black Out Coalition was launched to provide information on Black banks and credit unions. You can find one nearest you, or bank online from anywhere in the U.S. with OneUnited Bank, the largest Black owned bank.
  6. One of the biggest purchases and ways to accumulate wealth is to buy a home. Why not use a Black realtor? The National Association of Real Estate Brokers, Inc. (NAREB) was founded in Tampa, Florida, in 1947 as an equal opportunity and civil rights advocacy organization for African American real estate professionals, consumers, and communities in America. There are local chapters that can refer you to Black real estate professionals to meet your needs.
  7. Now that we can travel, find a Black-owned hotel through the National Association of Black Hotel Owners, Operators and Developers or NABHOOD. These Black-owned hotels include luxury franchise hotels such as the Westin and Hyatt Regency and bed and breakfast hotels that are listed in a directory by state.
  8. Many cities have a Black Chamber of Commerce with Black-owned businesses as members. Check out the U.S. Black Chambers, the national voice for Black business, and it’s directory of Black Chambers for the Chamber in your city.
  9. Last, but most importantly, there is the “granddaddy” of Black-owned businesses, Black Enterprise. Founded in 1970 by the late Earl Graves, Sr., Black Enterprise provides an annual listing of the largest Black-owned businesses along with advice and information that inspires the entire industry.

So, if you’re continuing to fight against systemic racism in 2021 and want to put your money where your mouth is, instead of shopping at Amazon, spend your money at Black-owned businesses today!

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