#BlackJoy 4 Black History Month

A group of people laughing with the words black joy.

Black joy is unlike any other. It rips through the clouds of injustice.It beams in the face of inequality. It blazes against the walls of modern-day slavery. If you aren’t familiar with #BlackJoy, it’s time to get acquainted!


The Single Chapter


From the media to stories written about us, but not by us, our experience is often misrepresented or shown through a very narrow window. This window is one pane-usually defined by struggle-in the wondrous stained-glass masterpiece called The Black Experience. Each pane of our experience reveals just how immensely wealthy we are in the joy of being Black!


For so long, the world only knew stereotypes—the singular Black character tropes overwhelmingly prevalent in the media. We have read this chapter and its characterization of Blackness long enough. It’s time to explore our own stories and do our own storytelling.


As the nation’s largest Black-owned bank, we aim to shift the negative narrative attached to our community by injecting joy into the dialogue. Let’s look at what the other chapters have in store.


Safeguard Your Excellence


Our excellence must be contextualized by the structural barriers we face in order to rise. Often, when we have risen to the highest peaks, we face extraordinary levels of scrutiny. In these instances, we must turn to each other to find reprieve and perspective. Preserve your joy for those who will understand and respect your accomplishments.


We get to choose what excellence looks like for us. It’s not anyone else’s to define nor the crown in their power to bestow. There is joy in defining what excellence looks like for us!


Unique, That's What You Are!


We are no monolith. Across the United States and the world at large, we live very distinct, unique lives. We pursue careers in various sectors, dive into different passions, travel to different parts of the world…The list goes on and on.


Breathing comfortably through how we experience and express our Blackness can feel like an endless battle for air. Navigating spaces where we are sparsely represented feels like advocating for our community while also defending our individuality.


We face strong expectations of who we are, and policing on what we can and cannot do. We constantly defy and reform expectations. What matters is that when we are alone, we release ourselves from the shackles of others and build our own definitions of Blackness.


The Joy of Commonality


In our experience, several things do hold true and are nearly universal. These are subjects of our chat forums, dedicated meme pages, and late-night conversations. Our beauty regimens, navigating micro-aggressions, and our frustrations.


Out of these commonalities, we build community and share our cultural, emotional, and financial experiences. When we are denied positive representation, we decide to celebrate, support, and uplift our culture.


Around the world, we wish you an amazing, unapologetically joyful Black History Month. #BlackJoy #BankBlack


We continue to address the violence against Black bodies and the systemic, racial barriers surrounding our experience. However, more and more, we are choosing JOY! Black joy is radical. Black joy is freedom. Black joy is focusing on our happiness even in the pain.


Elevate your finances with insights, because we all need answers. Sign up today!

Discover the OneUnited Difference.

Already have an account? Log in

Recent Articles

Top-down view of three people at a desk, including an intern, collaborating over documents and a laptop in a modern office setting.
Financial Literacy

OneUnited Bank Internship Spotlight (1 of 2)

SummaryExplore the OneUnited Bank Internship Program, aimed at nurturing aspiring professionals with technical skills and personal growth. Meet four of the seven accomplished graduates across

A collage showcasing individual portraits of children, with a book cover titled "I Got Bank" featured in the top right corner.
Financial Literacy

Meet Our 2023 I Got Bank Winners!

SummaryMeet the winners of the 2023 I Got Bank Contest! Explore their entries below and follow their path to securing a $1,000 savings account through

Promotional poster for the 14th annual "i got bank" art and essay contest featuring a free e-book offer.
Financial Literacy

14TH ANNUAL “I GOT BANK!”

OneUnited Bank is sponsoring the 14th annual financial literacy contest for youth between the ages of 8 – 12 years old. Simply either write and submit a 250-word essay (250 words not 250 characters) or create and submit an art project (PDF only) about what you learned from the book “I Got Bank!” (or from another financial literacy book available in your library or home) and how you can use what you learned in your life or the life of your family.

It takes 5-minutes to start elevating your finances

See exactly where you’re spending money, how you’re achieving and how you can improve.