Social Networks @ OneUnited Bank
At OneUnited Bank, we see many benefits to connecting online by email, Facebook, Twitter or LinkedIn!
A recent Pew Charitable Trust Survey indicated that almost three quarters (72%) of online U.S. adults use social networking sites, up from 8% in 2005! Although young adults are more likely users, older internet users (65 years and older) have tripled their presence on social networking sites from 13% in 2009 to 43% today!
OneUnited Bank joined Facebook, Twitter and LinkedIn to connect with online customers and supporters of all ages. We know our branches will always provide a local presence and a place to meet with our staff. We also believe an online presence is needed for many customers or supporters who prefer to bank online or do not live or work near our branches. We like connecting with all customers, wherever we can.
Surprisingly, many community banks do not have a Facebook page or use other forms of social media. Some banks have concerns that customers may post confidential information on their social networking pages or disgruntled customers may post critical remarks. Some banks are also discouraged by regulatory guidance on social media usage by bank staff and the need for controls.
At OneUnited Bank, we see social media as an opportunity to share information on financial literacy, community activities and products and services like home loans or savings accounts. We post news about the Bank or financial matters that we believe are helpful, such as information about ChexSystems.
We also see social media as an opportunity for us to obtain feedback. We continue to ask ourselves, “Are we fulfilling our mission?” “Do our activities, savings, checking, certificates of deposits, home loans and other services reflect our mission?” “How can we improve?” The feedback we receive from your “Likes” and/or comments are very helpful, as we strive to become a better bank.