Take A Knee Campaign Inquiries

Questions
Answers


Question: What is the Take A Knee Campaign?

Answer: In an unprecedented move, OneUnited Bank, the largest Black owned bank in America, unveiled the “Take A Knee” Campaign with a stunning masterpiece, “Last Man Standing“, by internationally acclaimed artist Addonis Parker. The protest art evokes the importance and burden of activism in America, featuring three football players kneeling during the national anthem. The Take A Knee Campaign is a nod to the national #TakeAKnee movement started by Colin Kaepernick and followed by over 180 football players including Eric Reid and Kenny Stills in which they refused to stand during the national anthem and instead took a knee in silent protest of police shootings of Black people and the need for criminal justice reform.

 

OneUnited Bank unveiled Last Man Standing and the #TakeAKnee Campaign on October 25, 2018 to take the #BankBlack and #BuyBlack Movement to the next level. The Bank will donate to the American Civil Liberties Union ACLU and to BMe Community, in honor of Leon Ford, a BMe Community Genius who is a survivor of police brutality, for each new customer that opens a checking account between October 25, 2018 and December 31, 2018. The Bank will also extend an invitation to all OneUnited Bank customers to become a member of the ACLU and donate to BMe Community.


Question: Where did “Last Man Standing” come from?

Answer: We unveiled “Last Man Standing“, a painting by the internationally acclaimed artist, Addonis Parker, because throughout history, protest art has been used to raise awareness about social issues and affect positive change. We are honored to unveil “Last Man Standing” to evoke the importance and burden of activism in America, featuring three football players kneeling during the national anthem. The Take A Knee Campaign is a nod to the national #TakeAKnee movement started by Colin Kaepernick and followed by over 180 football players including Eric Reid and Kenny Stills in which they refused to stand during the national anthem and instead took a knee in silent protest of police shootings of Black people and the need for criminal justice reform.


Question: Why does OneUnited Bank support the #TakeAKnee Movement?

Answer: With all the media attention about the #TakeAKnee movement, the underlying reasons for the protest gets lost. The Take A Knee Campaign is a nod to the national #TakeAKnee movement started by Colin Kaepernick and followed by over 180 football players including Eric Reid and Kenny Stills in which they refused to stand during the national anthem and instead took a knee in silent protest of police shootings of unarmed Black people and the need for criminal justice reform.

 

OneUnited Bank supports the #TakeAKnee Movement because, as “Last Man Standing” showcases, these men recognize the Black community is in distress. The fight for freedom and justice is being carried on their back, as it has historically been carried by many activist athletes such as Muhammad Ali, Tommie Smith and John Carlos. These athletes #TakeAKnee in protest against police shootings of unarmed Black people, mass incarceration, income inequality, voter suppression and overall injustice. And as the largest Black owned bank in America, we know that economic progress and social justice are intertwined.

 

The OneUnited Bank Take A Knee Campaign takes the #BankBlack and #BuyBlack Movement to the next level. We will donate to the American Civil Liberties Union or ACLU and BMe Community, in honor of Leon Ford, a BMe Community Genius who is a survivor of police brutality, for each new customer that opens a checking account between October 25, 2018 and December 31, 2018 (minimum $25,000 to each). The Bank will also extend an invitation to all OneUnited Bank customers to become a member of the ACLU and donate to BMe Community.


Question: Is there a specific bank account associated with the Take A Knee Campaign?

Answer: OneUnited Bank will contribute $5 per new customer that opens ANY checking account between October 25, 2018 and December 31, 2018 with a $25,000 minimum contribution each to the ACLU and BMe Community by January 31, 2019.


Question: How can I participate in the Take A Knee Campaign?

Answer: If you currently have an account with us, you can earn points, badges and cash rewards by referring family and friends through our Advocate Program. Simply look under “Additional Services” in online banking or “More” in our mobile app to find your Advocate Profile and Advocate Referral Code.

 

If you don’t yet have an account with us, that’s ok. You can open an account online today…it only takes a few minutes. Then you can use your Advocate Referral Code to refer family and friends.

 

All new customer checking accounts during the Take A Knee Campaign will count towards our contributions to the ACLU and BMe Community. We will also extend an invitation to all OneUnited Bank customers to become a member of the ACLU.


Question: Why are you contributing to the ACLU and BMe Community?

Answer: We believe that a joint effort that combines the collective resources of OneUnited Bank, the largest Black owned bank in the country, and the ACLU and BMe Community, will enhance our understanding of how economic progress and social justice are intertwined. OneUnited Bank, the largest Black owned bank in America and the first Black internet bank, launched the national #BankBlack Challenge to harness the collective economic power of the Black community and allies of the Black community who embrace economic development. Our community spends $1.2 trillion annually. What better way to show collective economic power than by giving back to organizations that support social justice!

 

BMe Community
BMe Community (www.BMecommunity.org) is a network of innovators, leaders, and champions who invest in aspiring communities. Headquartered in Miami, Florida, BMe has satellite offices in Akron, Baltimore, Detroit, Louisville, Philadelphia, and Pittsburgh. BMe Community has earned 67 prestigious awards for innovation, storytelling and social impact. Its 4-part model is: Asset Framing, Genius Fellows, Community Builders and Story Sharing to its 40,000 subscribers. OneUnited Bank will give to BMe Community in honor of Leon Ford, a BMe Community Genius who is a survivor of police brutality.

 

American Civil Liberties Union (ACLU)
The ACLU (www.aclu.org) is our nation’s guardian of liberty, working daily in courts, legislatures and communities to defend and preserve the individual rights and liberties guaranteed to all people in this country by the Constitution and laws of the United States. Since its founding in 1920, the nonprofit, nonpartisan ACLU has grown from a roomful of civil liberties activists to an organization of over 1.84 million members, with offices in almost every state. The ACLU fights to end mass incarceration, obtain voting rights for returning citizens and reform the criminal justice system and other social justice issues. Their Know Your Rights Campaign overlaps with the #TakeAKnee Movement.