3 Unexpected Ways to Support Black Businesses | OneUnited Bank

We all know how important it is to support Black-owned businesses or #BuyBlack. If we want to create jobs and build wealth, we must also invest in our community so that everyone can grow stronger together.

Yet supporting Black-owned business doesn’t always mean you have to spend money! Here are three unexpected ways you can support Black-owned businesses and make a big difference in our community:

1. Provide Online Reviews

Did you know that 84% of people trust online reviews just as much as they trust word of mouth reviews from their friends?

These online reviews can make or break a business in our community. Some businesses feature testimonials from happy customers on their website or social media. If this is the case for a small business in our community, take the time to write them a testimonial about your experience that they can feature.
If they don’t feature these testimonials online, you can offer a positive review on review boards like Yelp and Google Reviews.

However you accomplish it, the idea is to boost the signal of Black-owned businesses and help new customers discover something fresh. It takes no money and hardly any time for you to offer a great review!

2. Organize Local Events

Most of the ideas in this article focus on how to help a single business at a time. However, you can help several businesses at the same time by organizing special events. It’s easy to do and lets you lean on your existing networks!
First off, you need to come up with a special event. Some are good for any season (like a book signing or art show by local Black authors or artists) and others are tailored for special holidays (like Kwanzaa). Then you make arrangements with local Black-owned businesses to see who wants to participate.
The idea behind all of this is pretty simple: it’s a great way to bring members of groups like your church or your child’s school to a fun event involving the Black-owned businesses you love and the community you love. They’ll remember the fun they had and come back to these businesses at a later time.

3. Social Media Engagement

One of the absolute best ways to help support Black-owned businesses is also the easiest. In fact, all you need is a smart phone! What’s the secret? All you have to do is engage with your favorite businesses on social media such as Facebook or Instagram!

There are several ways to do this. You can “like” and follow these businesses, which helps you stay on top of anything new they are doing. And you can share special events and announcements with your friends and followers, which helps generate buzz for the business.

Commenting on their posts is also great, especially when you are discussing a positive experience you had with this business. As with online reviews, many people like to research companies before they make a commitment, and seeing lots of positive customer engagement is a sure sign of a solid business!

The Bottom Line

If you want to help Black-owned businesses make history, you have to let others know how amazing they are to encourage everyone to #BuyBlack. Use these three easy methods to showcase the Black excellence in your community and share their greatness with the world!

OneUnited Bank

Our community’s dream is now a reality! OneUnited Bank is fulfilling the hundred year old civil rights dream by garnering the savings power of our communities and channeling it back into urban communities for economic development. With your support by simply opening an FDIC insured account with great rates, we will continue to accomplish this dream everyday!

7 Comments
  • Noony Nasiha
    Very encouraging, will keep uplifting our own business
    August 24, 2018 Reply
  • Sidney
    Grateful for institutions in our community, owned and operated by us, which further support other local businesses - wish there were a way to identify other local initiatives/opportunities/resources to support.
    August 28, 2018 Reply
  • Vernae
    This was extremely encouraging. As a Small Business Owner conducting research on who I should entrust with my money. This touched me deeply in regards to what we all are working to accomplish.Thank you
    August 28, 2018 Reply
  • Doris Brownlee-Lewis
    I will love to join this organization and bank.
    August 29, 2018 Reply
  • Mohan Muhammad
    Peace, POOLING OUR RESOURCES As A People IS THE/OUR KEY TO UNITY and PROSPERITY, Both SOCIALLY and ECONO MICALLY! Thank You One United. Peace
    September 5, 2018 Reply
  • Darryl Lyles
    Awesome I would like to open an account!
    September 11, 2018 Reply
  • preston smith
    I have a bank of America account and credit cards from other institutions. It's shameful that I don't have an account with this institution as well. Going in OneUnited!! #TogetherStrong
    September 19, 2018 Reply

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